Other strategic thinkers have since either followed him or reacted against him. When the family returned to the United States, he was educated in New York, studying physics and mechanical engineering, before serving in the war. On his return, he took a service scholarship and completed a PhD in applied mathematics at Brown University, in His first job was at the Rand Corporation, where he used his mathematics to contribute to operations research and strategic management, but he became frustrated with the lack of application of his work and also by his inability to truly excel as a mathematician. Seeking a new direction, he moved to Lockheed, first as a long-range planner, then leading acquisitions and diversification, and finally, taking a senior management role, where he learned how to manage people.
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The final prices may differ from the prices shown due to specifics of VAT rules About this book Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments.
In this age of digital transformation, the ability to respond quickly and strategically to unpredictable change can determine the success or failure of the firm. As an organization becomes more successful at implementing change, the ability to respond to changes in the environment will be entrenched in its culture.
For managers, students, and researchers wanting a step-by-step methodology on how to analyze a firm, this book will serve as an invaluable resource for thinking and acting strategically.
About the authors H. Igor Ansoff was an applied mathematician and business manager. He is well known as the pioneer and father of Strategic Management. Ansoff studied at Brown University, where he received his Doctorate. Ansoff was a distinguished professor at United States International University now Alliant International University for 17 years, where his work in strategic management research is still continued by several institutes. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment.
Implanting Strategic Management
Implanting strategic management
Igor Ansoff: Strategic Management