DATA JUJITSU THE ART OF TURNING DATA INTO PRODUCT PDF

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Start your review of Data Jujitsu: The Art of Turning Data into Product Write a review Shelves: agile , big-data , business , design , interaction-design , ux This is one of those books where you get much more than you paid for. Not only because the book is actually free no pun intended , but also because in its barely 30 pages the reader is confronted with many useful ideas in a simple, easy to grasp way.

The title is a reference to the ancient martial art where the most important feature, its essence, is " Here, "opponent" has a wide meaning, This is one of those books where you get much more than you paid for. Thus, the author suggests paying attention to actual or possible problems and actively looking for ways not of avoiding these problems but actually turning them upside down into valuable items.

Interestingly, he broadens the definition of the object of study "data products" as any product "that facilitate an end goal through the use of data". Obviously, under the right conditions, this can expand almost to every single field. I specially liked the way he applies these ideas to getting data from users, turning friction and rejection into acceptance or even attraction.

Those readers not yet familiar with these concepts will probably have a gold mine here, sparking interest in many subjects. Here are a few quotes I found interesting: - Ideas for data products tend to start simple and become complex; if they start complex, they become impossible.

Engage the user to help you, rather than relying on analysis. You just want to survive long enough to have a long run. It turns annoyance into empowerment.

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Data jujitsu : the art of turning data into product

Start your review of Data Jujitsu: The Art of Turning Data into Product Write a review Shelves: agile , big-data , business , design , interaction-design , ux This is one of those books where you get much more than you paid for. Not only because the book is actually free no pun intended , but also because in its barely 30 pages the reader is confronted with many useful ideas in a simple, easy to grasp way. The title is a reference to the ancient martial art where the most important feature, its essence, is " Here, "opponent" has a wide meaning, This is one of those books where you get much more than you paid for.

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Data Jujitsu: The art of turning data into product

Data Jujitsu: The art of turning data into product Smart data scientists can make big problems small. Much of this product development has been around building data products. Just as methods for general product development have steadily improved, so have the ideas for developing data products. Thanks to large investments in the general area of data science , many major innovations e.

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