In fact, they are a lot more. Yet, as Brainwashed: Erasing the Myth of Black Inferiority testifies, too much of black America is still wandering in the wilderness. Brainwashed is not a reprimand; it is a call to deprogram ourselves of self-defeating attitudes and actions. Racism is not the issue; how we respond to racism is the issue. We must undo negative brainwashing and claim a new state of race-based self-esteem and self-actualization. Provocative and powerful, Brainwashed dares to expose the wounds so that we, at last, can heal.
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Famous Quotes Marketing Communications Pioneer, Tom Burrell, born March 18, , is a recognized leader and change-agent credited with revolutionizing the use of positive and realistic images of African Americans in television advertising. His award-winning work acknowledged the purchasing power of the African American community and literally changed the face of American advertising.
Brainwashed, to my knowledge, is the very first book that talks about the selling of race-based inferiority from both a historical and contemporary marketing perspective, and its devastating impact on both blacks and whites. I wrote this book to serve as a catalyst for deprogramming society from the myth that blacks are innately inferior to whites. It takes much more than big afros, clenched fists, and danceable slogans to fight centuries of unremitting exposure to twisted images and dehumanizing messages.
Along the line, powerful forces realized there was gold in black music divisions. Apart from the indigenous people of this country, no other ethnic group has been subjected to the centuries of abuse that Africans and their descendants have experienced. They become part of our collective culture, the DNA of newer, even wilder images. They discovered that nearly 50 percent of the ads in the publications were devoted to alcoholic beverages. It introduces a new game board.
Book Reviewed by Kam Williams "These pages examine the roots of why, more than years after the Emancipation Proclamation, so many of us still think like slaves They finally convinced me that my advertising-based discoveries about the brainwashing of my people, and my ideas about how to finally reverse its effects, could fill a book. Well, here it is. But why has this phenomenon continued to persist so long past emancipation and the elimination of the Jim Crow system of segregation? After all, as an advertising executive with 45 years in the business, he is well aware of the power of propaganda. So he knows that American society has done such a good job on the minds of blacks that they have not only internalized but have willingly participated in the perpetuation and further dissemination of nearly every negative stereotype propagated about them by the media.
Brainwashed: Challenging the Myth of Black Inferiority
May 13, Joi Reece rated it really liked it I must say that I quite enjoyed this book. Provocative and thought provoking!! This book asserts that African Americans have been subjected to mental enslavement via brainwashing. A plan so sinister, that todays black people accept it as reality and perpetuate it. African Americans have been conditioned to see themselves as powerless, writes Burrell.